The "Think Different" ad campaign, launched by Apple in 1997, was a pivotal moment in the company's history. This iconic campaign, narrated by Steve Jobs, celebrated individuals who challenged the status quo and pushed the boundaries of innovation.
It featured a montage of influential figures, including Albert Einstein, Martin Luther King Jr., and Bob Dylan, emphasizing the power of unconventional thinking.
The campaign's powerful message resonated with audiences and helped to rebrand Apple as a company that embraced creativity and challenged the norm. It remains one of the most celebrated advertising campaigns of all time, solidifying Apple's position as a cultural icon.