Company Mascot Bibendum
Company Mascot Bibendum
One of the most iconic mascots in the corporate world is officially known as Bibendum. This character, often referred to as the Michelin Man, is the longtime mascot of the Michelin tire company.
Bibendum is a white, marshmallow-like figure made up of stacked tires. He was created in 1894 by the French artist Marius Rossillon, also known as O'Galop. The character was originally designed to represent the Michelin brand's tires as being strong and durable, much like a man made of tires.
Over the years, Bibendum has become a beloved symbol of the Michelin company and is recognized worldwide. He has appeared in various advertising campaigns, promotional materials, and even as a balloon in parades.
Despite his simple appearance, Bibendum has stood the test of time and remains a prominent figure in the world of advertising mascots. His unique design and enduring popularity have solidified his place as one of the most recognizable corporate mascots in history.